Geo Twittering

April 1, 2009 · Posted in Commentary, Companies 

Ok, when the founder of Twitter is headed over to The Colbert Report as a follow up to being on The Daily Show, you know that Twitter hype is now officially reaching bubble territory… kinda like we all should have seen coming a year ago when cable television was jam packed with reality programming like Flip This House, Million Dollar Listing, The Real Deal, and TLC airing
not one, not two but three reality shows about house flipping. Can the twitter channel be far off? All twits all the time?

Google Search results for “Twitter”: 299 Million results
Google Search results for “Pizza”: 144 million results

I do find Twitter pretty valuable, I’ve identified a bunch of people, mostly business people around the LBS field, that I generally either know, or would like to know and follow them to benefit from the stuff they discover and post tweets about. It’s great for getting a feel for what’s going on when I can’t be somewhere I’d like, for example at this years CTIA in Vegas. I fully
expect to be able to follow any of the major announcements as they happen at CTIA via Twitter, while having my butt fully planted here in NYC.

Also, you can read a hell of a lot into those little tweets, like “yeah I totally was thinking the same thing as that guy” or “those guys from company X are indeed all douchebags.” or “so thats what the developer of that hot new LBS app is really doing with his leisure time at 3am”.

So I of course was quite interested in seeing what the location aware proposition could add to something like Twitter.

I recently came across Twinkle, by Tapulous, which was touting the benefits of their location awareness twitter application for iPhone, I figured I’d give it a whirl. I use Tweetie as my core twitter application and it to also has a location aware feature, but since Twinkle really markets “leveraging the power of Geolocation” I thought it would be worth checking out.

First and foremost, Twinkle seems to be shooting for more of a combination of social networking and Twitter app all in one, so the idea is not only to allow folks to broadcast out their 140 characters of update/anecdote/wisdom and to geolocate the location of the user, but to expand on the idea by allowing you to add folks as friends and to initiate chats with those nearby… kinda
like Twitter meets Limbo or Loopt Mix.

I have tried the location feature out on both Twinkle and Tweetie and despite setting the same geographic radius I get a lot more tweets in my area from Tweetie then I do from Twinkle, which makes me think that Twinkle is only showing me Tweets from other Twinkle users, and not the full number of location aware Twitter users, which is a huge problem since I’d be missing out on 99% of the tweets happening around me.

Suprisingly neither of the two systems seems to allow me to combine the two features by seeing 1. only the tweets of those that I already follow and 2. when they’re within say a mile or two radius of me… now that may actually be useful if I for example saw that someone was sending updates about some cool stuff they were seeing at a digital media conference they were attending, and unbeknown to me that digital media conference was happening just on the other side of town. It’s possible that this does indeed exist but those that I follow on Twitter just aren’t enabling the location awareness aspect when they post their tweets.

I can see this being an interesting feature if you could get the geographic radius down to a tighter area like those in the same restaurant, or bar, or building or stadium where everyone is sharing a common experience. It would be a hell of a lot more relevant to me than just random people within a mile radius, which in NYC can cover a good half million people with next to nothing in common.

I also noticed a new service BeLocal coming out in the U.K. which has a different spin on the whole location aware Twittering. They have you follow @belocal on twitter and then send them your postal code via a direct message, where you will then be pushed out local daily tweets with news directly relevant to your location, presumably from area media outlets and businesses.

I suspect that there will be a lot more of these interesting, location aware tweeting capabilities in the months ahead, but we are certainly not there yet.

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