The iPhone Is Really a Trojan Horse For The Real Business Which Is…
So I woke up today and saw the latest rumor that Apple is working on its own search engine. I must say that I have not historically followed Apple too closely, but holy crap the coverage of that company on the web is insane… I think the number of Steve Jobs disciples must only be surpassed by Obama and Oprah… let’s just hope Jobs doesn’t decide to declare war on some small country, I think congress just might hear him out.
So here goes, this post is purely pandering to that unbridled demand for Apple related rumors and what ifs.
The news this am is thanks to TechCrunch, Is Apple Building A Search Engine? to summarize it goes something like this:
Yes Apple is building its own search engine because:
- they have a bunch of traffic so it would be a good idea
- Steve Jobs is not pleased with Google’s Android becoming competitive with his iPhones
- Google CEO is allegedly forced to cover his ears and go ‘nuh,nuh,nuh,nuh,nuh’ while awkwardly staring at the ceiling at Apple board meetings anytime someone says the word ‘mobile’
No Apple is not building its own search engine because:
- they surely would poached, or at least advertised for some, web search engineers by now if it were true… no poaching or hiring that anyone can tell so far.
So lets just say that Apple is working on its own search engine. Do you think it will be of the regular ol, plain vanilla, html scraping, evolutionarily challenged, web crawler variety? Hell No, if for no other reason than that’s not Steve Jobs style! I say it will be a revolutionary new mobile, location aware, search engine for connecting you with the people, information and stuff directly around you as you travel about in the real world.
Knuckle Dragger Search: Find FaceBook Friend Profile On The Web
Apple Search: Find Friend in Restaurant around the corner
Knuckle Dragger Search: Find eBay auction listing for hard to find toy
Apple Search: Find hard to find toy on shelf at store in next town over
Knuckle Dragger Search: Find official AP news stories about stuff happening 1k miles away
Apple Search: Find local, P2P, news related to the world directly surrounding you, wherever you are
Select factoids designed to support this rumor include:
- Apple is a leader in enabling location awareness in their phones: GPS, Wi Fi positioning, Google Maps, Core Location API functionality.
- Apple not allowing turn by turn navigation applications to be developed for iPhone, even though it’s the known killer LBS app
- Being in hardware business stinks long term, and selling music ain’t much better.
- there are only a few tens of billions of inhabited “places” on Earth and another 6-7 billion people on Earth… versus 1 trillion web pages on the web, so the size of the search job is much more contained and manageable… maybe those web search engineers aren’t really necessary
- It would be kinda cool, and Steve Jobs likes to do cool stuff
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