What? You don’t know what your average speed was in 2008?

February 18, 2009 · Posted in Companies 

Ok, so now I’ve seen two of these things promoted in the past month, so it must be the start of a hot new fad, that I wasn’t aware of. What is it? It’s the personal or community annual report…

Since we’re now all posting every wayward thought or activity on Facebook and of course mapping our dinner and drinks outings on Loopt, the next logical progression of course is to roll it all up into a final year end report… who wouldn’t like to look at a nice neat summary of their life at the end of each year?!

The whole idea seems to be taking all of your activity from the year and summarizing it into a “State of the Me” if you’re a politico type, or for the business folks out there its kinda a combination of an SEC filings and those annual holiday letters you get, you know the ones… “It was an exciting year for the Smith family… Margaret won the knitting contest at the church in May, while little Billy’s soccer team went 7-4 and made the semi finals where Billy scored 2 goals in a losing battle…”

Exhibit #1: Feltron Report. Annual Report for Nicholas Feltron a graphic design guru from NYC

As you might expect, Nicholas did a great job of laying out the smorgasbord of information about what he was up to in 2008. Cool “Wired”-esqu graphics let us know for example that he averaged 4.39 miles per hour while moving in 2008, dined out with company 140 days, enjoyed 573 drinks with company, and took 1,468 photos during the year. The report is complete with maps featuring key events such as favorite meal and store, and where he had his birthday dinner.

Exhibit #2: Dopplr Personal Annual Report 2008

Dopplr is a social networking site which is focused on road warriors who are constantly on the go and want to let others know where they are and find stuff to do and people to meet up with once they arrive. It looks as though they plan to generate a year end annual report for each of their users, but have been promoting the one they’ve put together for uber traveler and self proclaimed tech geek Barak Obama.

Some factoids from the Barak Obama Dopplr report include the fact that he took a whopping 234 trips in 2008, with the five most popular cities in his network as Washington DC, Columbus, Cincinnati, Denver and Miami… oh yea and he generated 4.2 Hummers worth of CO2 emissions!

No worries, the attention economy and information age both seem to be humming along just fine… a series on Fox can’t be far down the road… Gary Coleman: Sensored in L.A.

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