Metaplaces: Random Thoughts Day One
Some other random take-away’s from day one at Metaplaces. They stuck out to me as particularly interesting or thought provoking, even if some are not particularly new:
- On advertising front, search and action oriented is getting more traction than display, and it’s hard to cover costs with just low cpm banner and network inventory
- From the carriers perspective, location look-ups are expensive and taxing, almost the same overhead as setting up a full call
- None of this stuff really takes off in a mass market way until we figure out ubiquitous always on location
- The fragmented nature of mobile/carriers is still quite an issue when it comes to trying to get any one thing to scale and for getting advertisers to take notice
- There are a lot of cool and interesting LBS things being built with only the faintest idea of how they’ll one day make money. Reluctantly, advertising seems to the revenue source of choice… but often knowledge of the industry is very limited and attitudes borderline hostile. If you’re a vegetarian, animal rights activist, it’s going to be very hard to make a career as a butcher.
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