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	<title>Location Awhere</title>
	<link>http://www.locationawhere.com</link>
	<description>Location Matters</description>
	<lastBuildDate>Mon, 08 Mar 2010 13:51:44 +0000</lastBuildDate>
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	<item>
		<title>A closer look at ALikeList</title>
		<description><![CDATA[The buzz around the local business review market seems to be friggin out of control these days.  I half expect to walk into my local grocery store tomorrow and pick up a copy of the Star with a grainy photo of a Yelper making out with Angelina Jolie on the cover!
It’s not that I don’t [...]]]></description>
		<link>http://www.locationawhere.com/08/03/2010/companies/alikelist</link>
			</item>
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		<title>SCVNGR: Woo hoo, now we can go buy some vowels!</title>
		<description><![CDATA[Mobile location has always lent itself so well to real world real world guided tours and scavenger hunts. This summer I came across a company Plott.me which was looking to create a platform for anyone wishing to create their own guided city tour, and a few weeks back I chatted with another company Toura with [...]]]></description>
		<link>http://www.locationawhere.com/02/03/2010/companies/scvngr</link>
			</item>
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		<title>A deeper look at the real PlaceRank and local search opportunity</title>
		<description><![CDATA[A thought to get this started: The way Google analyzes links online is really just a mass analysis of human opinions. The analysis of links offline, using mass amount of mobile device location data is the mass analysis of human actions.  What people say and what they do can be entirely different things.
So anyone that’s [...]]]></description>
		<link>http://www.locationawhere.com/22/02/2010/commentary/a-deeper-look-at-the-real-placerank</link>
			</item>
	<item>
		<title>ReserveX: Location Based Marketing and Selling More Tickets</title>
		<description><![CDATA[ I’ve always been interested in the theories and practices behind pricing and yield management… I am not much of a shopper, but when I do go shopping I frequently find myself wondering why things cost what they do, and the seemingly randomness to how sellers sometimes price things.
Forget about having me book an airline ticket, [...]]]></description>
		<link>http://www.locationawhere.com/20/02/2010/companies/reservex</link>
			</item>
	<item>
		<title>Presence at Place of Sale (PAPOS) The New Click Rate?</title>
		<description><![CDATA[ So if you’ve followed the news in the mobile social networking world recently, first we had people like Yelp introduce “check in” and word that Facebook has the feature on its way, then Foursquare struck a number of big media deals which has kept the mobile location aware world on the front pages of the [...]]]></description>
		<link>http://www.locationawhere.com/11/02/2010/commentary/presence-at-place-of-sale-papos-the-new-click-rate</link>
			</item>
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		<title>What Best Buy Could Do In Mobile and Location Marketing</title>
		<description><![CDATA[I was going through my Twitter stream the other day and noticed a few tweets referencing Foursquare involving BestBuyCMO&#8230; Foursquare is undoubtedly getting a ton of press these days, and much of it for good reason&#8230; it&#8217;s new, interesting and fun, and has a lot of potential and implications for marketers&#8230; and did I mention [...]]]></description>
		<link>http://www.locationawhere.com/04/02/2010/companies/what-best-buy-could-do</link>
			</item>
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		<title>Foursquare, Facebook, Yelp and the Battle of the Check-ins</title>
		<description><![CDATA[In case you missed it a few weeks back Yelp announced that they were adding a check-in feature to their service where visitors to retail establishments can check in and let others know where they&#8217;re at, or have been. Well today on the front page of the Silicon Alley Insider is a post reporting that [...]]]></description>
		<link>http://www.locationawhere.com/29/01/2010/companies/foursquare-facebook-yelp</link>
			</item>
	<item>
		<title>Localeze + Bing versus Google + Yelp</title>
		<description><![CDATA[I noticed an article from MediaPost this morning that talks about Microsoft signing a deeper relationship with Localeze recently for use in Bing&#8217;s local efforts. This is one of those fly under the radar types of news items that garners very little attention, unlike say the big fuss made over the potential Google &#8211; Yelp [...]]]></description>
		<link>http://www.locationawhere.com/28/01/2010/companies/localeze-bing-versus-google-yelp</link>
			</item>
	<item>
		<title>PageRank to PlaceRank Is More Than Changing a Few Letters Around</title>
		<description><![CDATA[There was a great article yesterday by Chris Silvery, who works for search engine marketing firm Key Relevance and is a regular contributor to the Local’s Only Section of Search Engine Land.   The article highlights some of the ways that location oriented search within Google behaves, and frankly how it very often doesn’t behave the [...]]]></description>
		<link>http://www.locationawhere.com/05/01/2010/companies/pagerank-to-placerank</link>
			</item>
	<item>
		<title>Google and Yelp Acquisition?</title>
		<description><![CDATA[There has been a lot of buzz in the past few days about Google potentially buying Yelp for $500 million or so, a lot of back and forth, will it happen or not.  A lot of folks see Yelp as just another review site for big cities, so what’s the big deal? Well here are [...]]]></description>
		<link>http://www.locationawhere.com/23/12/2009/companies/google-and-yelp-acquisition</link>
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