A closer look at ALikeList
The buzz around the local business review market seems to be friggin out of control these days. I half expect to walk into my local grocery store tomorrow and pick up a copy of the Star with a grainy photo of a Yelper making out with Angelina Jolie on the cover!
It’s not that I don’t think local review content is important, really, it is. It’s just that this type of stuff has to have been some of the earliest content on the Internet, I am sure some of the early messages across ARPANETwere something like “took Molly to Surf Shack on Wilshire after switch testing last night, fish tacos were keen”. It just seems like sometimes it just takes FOREVER to not make much progress in Internet land.
You have to give Yelp a lot of the credit for the current surge of interest, not only is it a pretty valuable service, but the Google + Yelp deal that never happened, and now the Yelp business practices lawsuits have kept them on the front cover of the business section for a while now.
So if you wanted to reinvent this baby one more time, what might you do? Well let’s check under the hood of Alikelist.
