What Best Buy Could Do In Mobile and Location Marketing
I was going through my Twitter stream the other day and noticed a few tweets referencing Foursquare involving BestBuyCMO… Foursquare is undoubtedly getting a ton of press these days, and much of it for good reason… it’s new, interesting and fun, and has a lot of potential and implications for marketers… and did I mention it’s getting a lot of press these days.
As cool as FourSquare is, why stop there… Mr. Best Buy CMO, if you’re listening here is what I think would be a more comprehensive way to use mobile and location data in your business: Read more
Awhere Inc. Turning Location into Money
So there is a lot of gee whiz stuff happening out there in the world of location these days… turn on the camera on your phone and hold it up to your surroundings and folks like Google Goggles and Layar will “magically” superimpose information related to what you’re viewing… no doubt super cool stuff for joe consumer with a knack for the new and shiny.
But a common theme these days is that shiny, new and cool is all well and good, but how do you make money from any of this stuff? Well I was given a walk through of the offerings of a company called Awhere this week and it certainly seems to fit in the category of highly valuable and actionable use of location information that is clearly designed to allow its users to get better information, and to use that information to make or save money. Read more
