ReserveX: Location Based Marketing and Selling More Tickets
I’ve always been interested in the theories and practices behind pricing and yield management… I am not much of a shopper, but when I do go shopping I frequently find myself wondering why things cost what they do, and the seemingly randomness to how sellers sometimes price things.
Forget about having me book an airline ticket, I’ll spend a week on Expedia with all those awesome options to work with… well what if I try these days, in to these airports within a 50 miles radius, with these times… now I wonder what will happen if I can try to arbitrage either two one ways, or throw in that trip to Denver next month trying to cross book that return with this departure using the same flight numbers… what fun!
So you can only imagine my excitement when I heard about what a company ReserveX was looking to do tying together location based marketing with yield management designed for tickets sellers. Read more
What Best Buy Could Do In Mobile and Location Marketing
I was going through my Twitter stream the other day and noticed a few tweets referencing Foursquare involving BestBuyCMO… Foursquare is undoubtedly getting a ton of press these days, and much of it for good reason… it’s new, interesting and fun, and has a lot of potential and implications for marketers… and did I mention it’s getting a lot of press these days.
As cool as FourSquare is, why stop there… Mr. Best Buy CMO, if you’re listening here is what I think would be a more comprehensive way to use mobile and location data in your business: Read more
