Sonic Notify: Taking Hyper Local Technology To New Levels of Local-ness
So I got the question the other day that was one of those deceptively simple questions: “So what do you think are the most interesting and exciting location based businesses you’ve seen out there recently?” And immediately a couple dozen companies popped into my mind, and I immediately started hedging, well there are a lot of them, which are interesting and exciting all for different reasons.
I happen to be particularly interested in the area of local and location based search and data, but since I had already talked a lot about companies dealing with data like PlaceIQ, Retailigence, Locu and HyperPublic, I instead ended up talking about an offering called Sonic Notify which was created by a NYC digital “ideas agency” called DenseBrain.
To grossly simplify it, Read more
Harris Interactive & Placecast: Location Based Marketing Survey
Harris Interactive recently conducted a survey on behalf of Placecast digging into consumers’ preference and receptivity towards location based marketing and specifically receiving location triggered messages from businesses.
I think it is tough to read too much into these types of surveys, when you’re dealing with new technology and the general computing public because as Henry Ford said “ If you asked people what they wanted they would say ‘faster horses’”.
Nonetheless, here are some of the highlight that I could distill from the results:
- The big finding seems to be that once receiving a text alert from a merchant, 33% of respondents felt that they would be more likely to visit the physical store and 28% felt more likely to purchase the product promoted in the store. Read more
Another look at Xtify
It had been a while since I had met with a company called Xtify, and in this industry it seems that things are changing so quickly that it really pays to check back in more often to be sure a company still does what you remember them doing the last time you met. It happened for me last year with Placecast, when they seemed to switch gears between their local ad network and local creative optimization technology, to increasingly focus on mobile location based shop alerts.
Last year when I met with Xtify, I roughly understood their business as one which took location data from a mobile device and published it up to the cloud where it could then be distributed to other web and mobile applications for use in providing location relevant services. Read more
-
Sponsored Links
