Awhere Inc. Turning Location into Money
So there is a lot of gee whiz stuff happening out there in the world of location these days… turn on the camera on your phone and hold it up to your surroundings and folks like Google Goggles and Layar will “magically” superimpose information related to what you’re viewing… no doubt super cool stuff for joe consumer with a knack for the new and shiny.
But a common theme these days is that shiny, new and cool is all well and good, but how do you make money from any of this stuff? Well I was given a walk through of the offerings of a company called Awhere this week and it certainly seems to fit in the category of highly valuable and actionable use of location information that is clearly designed to allow its users to get better information, and to use that information to make or save money. Read more
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