What Best Buy Could Do In Mobile and Location Marketing
I was going through my Twitter stream the other day and noticed a few tweets referencing Foursquare involving BestBuyCMO… Foursquare is undoubtedly getting a ton of press these days, and much of it for good reason… it’s new, interesting and fun, and has a lot of potential and implications for marketers… and did I mention it’s getting a lot of press these days.
As cool as FourSquare is, why stop there… Mr. Best Buy CMO, if you’re listening here is what I think would be a more comprehensive way to use mobile and location data in your business: Read more
A closer look at Milo.com
Well I was a little saddened to see that NearbyNow, a company that I had looked at in some detail last spring seems to have ceased operations of their web shopping portal, and now like many others seem to be going the route of providing a platform for others, mostly magazines, to develop their own retail shopping iPhone applications. Be sure to check out the Practical E -commerce Q&A for a quick run down of what happened with Nearby Now.
But don’t fear, where one company is exiting, there is always another entering. And the latest hot entrant in the area of local product search seems to be a company called milo.com. The company just announced that it had raised $4 million in a substantially over subscribed round which included some big name VC firms and private investors.
So what is all the fuss about? Well, in case you weren’t aware e-commerce was so late 90’s… Read more
