What Best Buy Could Do In Mobile and Location Marketing

February 4, 2010 · Posted in Companies · Comment 

I was going through my Twitter stream the other day and noticed a few tweets referencing Foursquare involving BestBuyCMO… Foursquare is undoubtedly getting a ton of press these days, and much of it for good reason… it’s new, interesting and fun, and has a lot of potential and implications for marketers… and did I mention it’s getting a lot of press these days.

As cool as FourSquare is, why stop there… Mr. Best Buy CMO, if you’re listening here is what I think would be a more comprehensive way to use mobile and location data in your business: Read more

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