ShopKick & Causeworld, So far Hype > Reality
So I heard about this new company Shopkick a few months ago… I went to check it out and ended up at Causeworld, which seems to have been one of the first Shopkick mobile apps. I am not an avid shopper nor a save-the-world kinda person, or at least not one that is going to try to save the world by scanning boxes of Pampers on my phone, so I kinda moved on. But it seems that ShopKick has raised $15 million from guys including Greylock and Kleiner Perkins and now launched its own namesake application Shopkick, and is getting some press with headlines like “Did Shopkick just change the check in game?” and “ShopKick teams with Best Buy to End Fake Retail Check Ins.” So I decided that I needed to go back and have a closer look. Read more
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