Harris Interactive & Placecast: Location Based Marketing Survey
Harris Interactive recently conducted a survey on behalf of Placecast digging into consumers’ preference and receptivity towards location based marketing and specifically receiving location triggered messages from businesses.
I think it is tough to read too much into these types of surveys, when you’re dealing with new technology and the general computing public because as Henry Ford said “ If you asked people what they wanted they would say ‘faster horses’”.
Nonetheless, here are some of the highlight that I could distill from the results:
- The big finding seems to be that once receiving a text alert from a merchant, 33% of respondents felt that they would be more likely to visit the physical store and 28% felt more likely to purchase the product promoted in the store. Read more
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